In a dynamic collaboration with Nike, Odell Beckham Jr. went Sneaker Shopping with Complex’s Joe La Puma at the new Nike store in NYC. The event, which was broadcast on YouTube and garnered an impressive 5 million views, centered around Beckham Jr.’s brand-new Air Force 1 utility shoe. He also discussed his early start as a sneakerhead and his practice of gifting teammates with his own football cleat. As the lead for this project, I wore multiple hats. I captured the event’s essence through photography, designed engaging ads, and led a comprehensive digital marketing campaign across Facebook, Instagram, YouTube, Google, and Snapchat. This multi-platform approach ensured maximum visibility for the event, contributing to its success.