The Chilleez, plush toys inspired by Netflix’s default profile icons. As part of this project, I contributed to the creative direction, digital marketing, e-commerce, and web design. The Chilleez, available in four fresh colors, represent Netflix’s spirit and are now available for international shipping. Netflix.shop offers exclusive products based on popular Netflix series and films, extending passion from the screen to the real world. This initiative is part of Netflix’s commitment to transcend screens and become part of people’s lives. The Chilleez are more than just mascots; they are a symbol of Netflix’s commitment to creating a deeper connection with its users.