In an electrifying fusion of music and television, the worlds of Metallica and Stranger Things collided. Joe Quinn, who portrayed Eddie Munson in the Stranger Things Season 4 finale, not only performed a heroic rendition of Metallica’s “Master of Puppets” on the show but also had the chance to jam with the legendary band themselves. This memorable encounter took place during a rehearsal for Metallica’s headlining performance at the Lollapalooza music festival in Chicago.

The band gifted Quinn a custom and signed B.C. Rich guitar, identical to the one he played on the show. My contributions to this project included overseeing the business strategy, ecommerce, merchandising, and digital marketing, ensuring a seamless and impactful collaboration.