The NBA All-Star Weekend in Charlotte, North Carolina, was the backdrop for an exclusive collaboration between Levi’s and 13th Witness, featuring Michael Rapaport and Blake Griffin. This project, which involved the launch of a unique Levi’s Trucker jacket, was aired on NTWRK and gained significant attention with 97,000 views on YouTube. As the lead for digital marketing, I orchestrated a multi-platform advertising campaign spanning Facebook, Snapchat, Instagram, YouTube, and Google Ads. This comprehensive approach ensured maximum visibility for the project, contributing to its success. This project showcased the power of strategic digital marketing in promoting exclusive collaborations and events.