Puma

Helly Hansen

Contributions
  • Product Photographer
  • Facebook/Instagram Advertiser
  • Youtube Advertiser
  • Google Advertiser
  • Snapchat Advertiser
  • Ad Designer

If there’s a single trend that has come to define the fashion of late, it is without a doubt the ‘90s. Central to that revival is ‘90s hip-hop style, which popularised a wealth of style back in the day from buckets hats and dungarees to technical wear. This reappropriation resulted in brands that, until then, had been quietly serving niche markets unexpectedly finding themselves being snapped up by a new audience. Such was the case of Norwegian outdoors brand, Helly Hansen, and German sportswear giants, PUMA.

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