Puma + Balmain
- Facebook/Instagram Advertising
- Youtube Advertising
- Google Advertising
- Snapchat Advertising
- Graphic Designer
PUMA is best known for sportswear and sneakers; Balmain has built a following devoted to Olivier Rousteing‘s lavish designs. The pair may seem like unlikely partners, but thanks to PUMA ambassador and Rousteing’s close friend Cara Delevingne, both companies found common ground, producing a unisex capsule collaboration inspired by the rigor of boxing.
Taking cues from both Balmain’s luxury heritage and PUMA’s athletic know-how, the resulting designs are informed a hybrid of both brand’s touchstones, with plentiful gold co-branding and shiny textiles appearing throughout. Accessible silhouettes are rooted in wearability, with mesh tank tops, distressed and striped hoodies, graphic T-shirts and slim sweatpants making up the bulk of the range, bolstered by statement pieces that include sequined pre-fight gowns, bombers and souvenir jackets, anchored by boxing shorts, glistening track pants, and shapely hourglass dresses, all replete with stark “PUMA” and “Balmain” logos.